Dublin SMM Academy: training for real Irish audiences

Looking for a social media marketing course Dublin professionals can use immediately? We deliver SMM courses Ireland businesses can trust, combining the Instagram marketing course Dublin students ask for, TikTok marketing course Ireland creators need, and LinkedIn marketing training Dublin teams rely on. Our social media strategy for Irish brands blends digital marketing training Dublin foundations with a content creation course Dublin studio, hands-on paid social advertising Dublin practice, social media ads targeting Ireland labs, and local business social media Dublin planning.

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What you will be able to do after training

Our practical approach is built around clear outcomes. Each class is structured so you can apply the work immediately, without needing advanced tools or large budgets.

Plan a weekly publishing calendar aligned to Irish audience behaviour and local events.
Create platform-native visuals, vertical video, and copy that fits Dublin brand tone.
Set up ad accounts, pixels, and tracking for measurable campaigns.
Launch small, testable paid campaigns with structured targeting for Irish regions.
Report results in clear summaries that make sense to local stakeholders.

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Core course tracks

Each track can be taken on its own or combined into a comprehensive learning path.

Instagram & Reels Fundamentals

Learn grid aesthetics, story sequencing, and Reels production with local references, including Dublin locations, Irish holidays, and consumer trends.

TikTok Content Lab

Build short-form ideas from community insights, explore editing techniques, and practice brand-safe storytelling for Irish audiences.

LinkedIn for Local Brands

Develop B2B positioning, employer branding, and lead-focused content for Dublin companies and professionals.

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Syllabus overview

Our syllabus balances creative work with paid targeting and analysis so that you can move from first post to scalable campaigns.

Audience research for Dublin and wider Irish regions.
Platform setup, profile optimisation, and brand alignment.
Creative development: video, photography, and writing for engagement.
Paid setup: pixel installation, account structure, and budget planning.
Measurement: reporting dashboards and feedback loops.

Whiteboard with structured training modules, sticky notes, and platform icons, illustrating a clear syllabus for social media marketing classes.

Laptop screen showing a paid social campaign dashboard with Irish location filters, indicating structured ad setup practice for local targeting.

Paid targeting built for Irish audiences

We walk through real-life ad account setup, from audience segmentation by county and city to creative testing and remarketing. The goal is to help you understand the mechanics of paid social without over-promising results.

Typical exercises include A/B creative testing, funnel mapping, and realistic budget planning for early-stage Irish brands.

Your lead instructor

Our lead trainer has worked with Dublin-based retailers, service providers, and professional firms. With one year of academy experience and a background in paid social operations, the focus stays on actionable skills rather than theory.

Local market research and audience insights
Hands-on workshops with live ad accounts
Support on templates, creative direction, and reporting

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Case-based learning

We use local examples to explain how ideas move from planning to paid distribution. These case-based exercises are anonymised but reflect real Dublin market situations.

Independent café launch

Audience mapping, geo-targeted Reels, and a low-budget paid boost helped build awareness for a new coffee brand in Dublin 1.

Professional services visibility

LinkedIn content planning and targeted updates were used to strengthen credibility for a growing consultancy in the Docklands area.

Two marketers reviewing printed campaign results and creative mockups on a desk, highlighting case study work for local Irish brands.

Frequently asked questions

Do I need previous marketing experience?

No. We begin with fundamentals and build towards paid campaign setup, so beginners are welcome.

Are the examples relevant to Irish businesses?

Yes. We use Dublin and Ireland-specific audiences, seasonal moments, and local consumer insights.

What platforms are covered in the course?

Instagram, TikTok, and LinkedIn are core, with optional modules on content planning and ads.

Is paid advertising mandatory?

It is part of the syllabus, but we approach it at a sensible, beginner-friendly scale.

Will I learn how to set up tracking?

Yes. We cover pixel basics, conversion events, and measurement for campaigns.

Do you provide templates?

We share planning templates, ad structure worksheets, and creative checklists.

Can local brands request tailored sessions?

Yes. We can adapt exercises around your industry or target area in Dublin.

Where is the training held?

Most sessions are delivered at our North Wall Quay location with options for onsite training.

Start the conversation

Tell us about your goals and we will guide you to the right program. We respond during Dublin business hours.

Phone: +353 1 513 4890
Email: [email protected]
Address: 2 Dublin Landings, North Wall Quay, Dublin 1, D01 V4A3, Ireland